Packaging for Upperade
This new powdered sports drink is easy to get ready on the go... Nice, right? But what if I tell you that it is on the budget in addition to being practical? Yes, it is! For each sachet, you get half a liter of hydration.
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Create striking packaging you can carry anywhere. Upperade's whole branding aims to create a fun and memorable visual that excites its customers.
Objectives:
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Design a striking product line that includes three different packagings which the primal package should be easy to carry.
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Develop impactful branding.
Drinking some refresher is part of Salvadorans' habits when they get lunch while working; such as sports drinks, energy drinks, soda or juice, you name it!
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Lately, this effort has become a customer pain due to the increased prices, making only a $3.00 meal hard to pay and without a drink.
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Let's remember a sports drink is mainly an isotonic drink. It has electrolytes, that help rehydrate people which makes it hard physical work.
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And we've developed a drink that is perfect for el salvadoreño a pie (ordinary citizen). An affordable option, easy to carry, and with exceptional flavor! 😉
Handy sachets make it easy to prepare the moment you wish.
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Three simple steps: open, pour into 500 ml water, shake it, and drink! 🤤
Save the daily visits to the market and storage for the whole week!
Colors
